— PROJECT NAME

Latin American Music Awards 2024 | Motion Billboards

— ROLE

3D Animation

Chroma Key

Color Correction

— CLIENT

Televisa-Univision

This motion billboard was created for Times Square as part of the Latin American Music Awards 2024, an annual broadcast event celebrating Latin music. The concept focused on highlighting Thalía, the host of the ceremony and an iconic Latin artist, while introducing the event’s featured performers.

The animation opens with a hero shot of Thalía, enhanced by flowing 3D golden ribbon elements to add depth and elegance. A dynamic 3D ribbon transition leads into bold volumetric blocks that reveal the invited artists, designed for maximum impact and legibility on large-scale LED displays.

3D Animation: Allan Morales

Art Director: Iraida Perez