INTERACTIVE
MOTION DESIGN
TRUE MATCH – L’ÓREAL
— PROJECT/PRODUCT NAME
True Match - L’Oréal
— ROLE
Motion Graphics
— CLIENT
L’Oréal
— YEAR
2021
L’Oréal’s product pages deliver the essentials, but the creative team saw an opportunity to go further. This immersive, scroll-triggered experience was designed for True Match Foundation, bringing to life the story of 48 skin-like shades and precision color-matching technology through dynamic visual storytelling that connects with every skin tone and undertone.
Motion Graphics: Allan Morales
Senior Art Director: Simon Loizeau
Agency: iCrossing
