Allan Morales

INTERACTIVE

MOTION DESIGN

REVITALIFT CLINICAL VITAMIN C -

L'ORÉAL (CAMILA CABELLO)



— PROJECT/PRODUCT NAME

Revitalift Clinical – Vitamin C


— ROLE

Motion Graphics


— CLIENT

L’Oréal


— YEAR

2022


L'ORÉAL's product pages deliver the essentials, but the creative team saw an opportunity to go further. This immersive, scroll-triggered experience was designed for Revitalift Clinical, translating the power of 12% Pure Vitamin C — as featured in L'ORÉAL's campaign with Camila Cabello — into a visually rich narrative that highlights the brand's scientific leadership in anti-aging skincare



Motion Graphics: Allan Morales

Senior Art Director: Simon Loizeau

Agency: iCrossing